• SCORE Seminar: Product Positioning and the Management of Brand Identity

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    Name: SCORE Seminar: Product Positioning and the Management of Brand Identity
    Date: May 17, 2017
    Time: 10:00 AM - 12:00 PM EDT
    Event Description:
    SCORE SEMINAR:
    Product Positioning and Managing your Brand 

    Presented by Dr. Richard Heines from the University of South Carolina - Aiken.

    This workshop will discuss:
    • Differentiation and Positioning 
    • The working parts of a Strategy Canvas and how they apply to your business
    • What goes into picking a good brand name
    • The effect of color in your brand name or logo 
     
     
    Location:
    Southern Wesleyan University
    Business Technology Center
    802 East Martintown Rd
    Classroom #10
    North Augusta, SC 29841
    Date/Time Information:
    Wednesday, May 17th 
    10:00 AM to 12:00 PM 
    Contact Information:
    Larry McHale at (803) 279-2323
    Fees/Admission:
    FREE
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